Design Thinking workshop with IDEO
Here are some takeaways from the design thinking workshop I did at Net Impact:
*Defering judgement helps build trust
*When designing something, start with desirability
*Try to find the extreme users of things to understand the possibilities that may exist for that product or new products
* Frame questions in a way that encourages people to tell stories and doesn't lead people in a specific direction. For example, why don't you brush your teeth? would be a leading question where as Can you tell me about how you take care of your teeth? might help you get a better idea of how to solve the problem.
* People appreciate someone that really listens to them
* Innovation requires one to follow a disciplined process
In many ways design thinking is complementary to business thinking if you can slow down the business brain enough. Many will say they are opposite but I would argue it's just a different process that uses many of the same filters of decision making just in a different time frame. I think the hardest thing about it is waiting to solve the problem. With design thinking the solution comes weeks after the initial challenge has been discussed. In business thinking we are taught to solve the problem as quickly as possible and rarely question the question. However, I would argue that these two disclipines are beginning to merge as each side sees the value in the other.

3 Nov 2010

Reader Comments (1)
You have made some decent points there. Used to do a search about them and found most guys will go together with your blog.
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